Thursday, March 8, 2012
H & M and Marni
I wanted to take more photos inside but only managed to snap one whilst holding on to my Marni of choice.
Whoever started this trend of designer collaborations with high street brands particularly H&M has to be patting himself in the back now. Its such a genius idea really. It makes certain designer brands more accessible while upping the cachet of high street. The thing I realized once I had left the zone and could observe the people to my heart's content is how varied the people inside were. You literally had all sorts of women--young fashionistas, old to be my mother types, working women and social wise- I think they came from all strata. There were a number of women there who looked like they could clearly afford the "real"Marni but had nonetheless been in line and had grabbed stuff for themselves. One woman even did the queue twice!! Is it because they're Marni fans and as such, will buy at any price? Are they looking for a deal?
I remember last December when Marks and Spencer re-opened people queued 3 hours to get in! I remember thinking, what a crazy thing to do. And I found myself this morning, a fine one too, after days of rain, standing outside H&M. What makes any of us, otherwise sane and reasonable people, queue outside a store, for clothes? This isn't the first time, nor I think will it be the last.
I'd be interested to hear your thoughts on this one..